Free live webinar · Thursday, November 12
Is It You, or Your Tech Stack? (Hint: It’s Probably You)
Before You Buy That New Fence AI Tool, Watch This
A new AI tool for fence companies shows up every month, and each one promises to fix your office. Before you sign up for one, know what to ask, what to watch out for, and how much of it the tools you already pay for can do.
Mike Petroskey and Justin Judy show simple ways to improve the tools you’ve already invested in, without spending a dime. Then how to judge the new AI-built tools.
- When
- Thursday, November 12, 2026
10 AM Pacific · 11 AM Mountain · 12 PM Central · 1 PM Eastern - What it costs
- Nothing. Neither does most of what we’ll show you.
- How long
- 45 minutes: about 35 of talk, then your questions.
- Can’t make it?
- Sign up anyway. Everyone gets the recording.
Your tech stack
Which one is supposed to talk to which?
Every one of these is running at a fence or trade company we work with. Put a few of them together and nobody’s sure where the customer list lives.
QuickBooks
ArcSite
JobNimbus
CompanyCam
Gusto
Google Ads
Facebook
Jobber
ADP
GoHighLevel
Fence Cloud
JobTread
LEAP
MarketSharp
monday.com
mySalesman
Paylocity
Sage
Stripe
Hearth
Sunlight
Trello
Wave
Workyard
Buildertrend
busybusy
Connecteam
DocuSign
Enhancify
Quo
Bouncie
CallRail
RingCentral
HubSpot
Housecall Pro
Xero
Wisetack
Avoca
On Nov 12 we’ll show you how to make the tools you have work together first.
Sound familiar?
What owners tell us about their software
Real lines from our calls with fence owners and their office staff this fall. No names, because nobody signed up to be an example.
“I choose to hate it, but I haven’t figured out how to get to something else.”
Owner, fence company, on his CRM
“It books appointments and takes customer information. It doesn’t do anything else great.”
Owner, fence company
“Our weakness is our follow-up system, because it’s so manual.”
Office manager, on hundreds of old estimates
“It stops at him. It never gets communicated to the team.”
Office manager, on messages that pile up with the owner
“I appreciate how many options there are. But I do get a little bit lost.”
Office staff, first week on a new CRM
“It’s gonna take a couple months to switch over.”
Owner, on why he hasn’t left
The 45 minutes
What we’ll cover
Five parts, then your questions.
- 1
Get more out of what you already pay for
Simple ways to improve the tools you’ve already invested in, without spending a dime. Most of the problems owners blame on their software come from how it was set up, not the software.
- 2
What’s out there for 2027, in plain words
CRMs, estimating, accounting, phones, and the new AI tools. Who’s who for fence companies right now, and which ones actually talk to each other.
- 3
Built to last: how we think about a tech stack
Fewer tools that share one customer list. Your data in a place you own and can take with you. Software your office will really use, because the best system nobody fills in is worth nothing.
- 4
The new AI-built tools: real product, or weekend project?
A new one shows up every month. We’ll give you the questions to ask any of them: who fixes it at 7 AM Monday when crews are waiting, can you export everything, who carries the insurance, and what happens to your customers if the company disappears.
- 5
Start with the CRM: which one fits your business
A simple fit test by size, by how you sell, and by the tools you’re keeping (ArcSite, QuickBooks, CompanyCam). Sometimes the answer is “keep what you have and set it up right.” We’ll say so.
“If your CRM’s down and the crews show up Monday morning at 7, that’s not a situation you want to be in.”
Why listen to us
We’ve sold, built and supported the software fence companies run on
20+ yrs
Mike in IT infrastructure, integrations, fintech and construction software
4½ yrs
Justin working daily with fence, deck, roofing and concrete contractors at ArcSite
11 yrs
Justin building a specialty sales force at Best Buy, where he learned why rollouts fail
Fence is one of the fastest-moving markets in contractor software: every few weeks there’s a new CRM, estimating app or AI phone agent chasing your business. We sit in the middle of it every day.
Your hosts
Presenting
Mike Petroskey
Co-founder of StashGrade. Before that, Mike ran revenue and operations at ArcSite, the drawing and estimating software much of the fence industry runs on. Earlier: enterprise storage at Compellent and Dell, and go-to-market infrastructure at Blue Medora.
Live Q&A
Justin Judy
Co-founder of StashGrade. At ArcSite, Justin rose to Director of Business Development and Partnerships and owned the integrations that tied ArcSite to the rest of a contractor’s tools. Before that, eleven years at Best Buy building and running a specialty sales force.
“We know how much work it takes to build a custom CRM. Can we do it? Sure. Do we want to? Absolutely not.”
Before you sign up
Is it free?
Is it recorded?
Can I ask about my own tools?
Is this a sales pitch?
Who is it for?
Is It You, or Your Tech Stack? (Hint: It’s Probably You)
Thursday, November 12, 2026. 10 AM Pacific · 11 AM Mountain · 12 PM Central · 1 PM Eastern. Free, 45 minutes, recording included.